Why Our Online Branding & Campaigns?
Illustrating a Clear Brand Identity
We work collaboratively with you in delivering digital media marketing that accurately and effectively articulates your brand identity. Our team of Interactive Digital Agency Professionals will help bring your brand to life online by focusing on the core of your business, brand positioning and visual identity, and in delivering clear, on-target messages to your audience wherever they are online.
Our Branding & Digital Media Campaigns in Detail.
Our digital marketing campaigns go beyond just branding. We integrate your branding across branded search, search retargeting, display ads and rich media, uncovering the appropriate mix for reaching your audiences. And we integrate across Search, Social Media and Mobile to ensure all customer engagements are leveraged.
- Customer Engagement
- Behavioral Data and Consumer Analytics & Analysis
- Online Media Planning
- Bid Management
- Online Audience Targeting
- Creative Online Ad Development and Testing
- Landing Page Testing
Social Media and Corporate Branding:
Social Media is just like TV, Movies, or Magazines. If it’s not entertaining, informational or intriguing nobody is going to stay tuned in. You need to create and share quality content if you want people to follow you, engage with you which in turn grows your branding and exposure. If you’re an expert at something share tips, ideas and info on that topic in an interesting and fun way. If you’re funny then be funny, If you have a good grasp on things, then inspire & motivate people loves and appreciate that.
Get to know your audience, well.
So you have Friends, Likes or Followers but what does it all really mean if you’re disconnected from them? No matter who you are, take some time to get to know your audience. Ask them what they think about topics or decisions you’re going to make. Show them their opinion matters. Provide feedback and replies to their engagement with you, show them you’re listening. Lastly, pick a few each day or week to actually get to know. Find out where they live, what they do for a living, and how they’re doing. It’s an amazing way to create brand champions and fans. They will genuinely appreciate you. Learn More
Transparency is VERY sexy for brands. People want to talk to & listen to REAL people behind real brands – Not Big Bad Corporate Logos. Social Media transparency can mean a lot of different things to many different people. But to my social media firm & myself, it means letting your personality shine, engaging with people, being cute or funny, and sometimes putting it out there. People love fun, exciting and real and are far more likely to tune in and even engage with you if you are. If you like something as a brand or as a whole and it’s not political or really controversial then put it out there. If someone tweets your brand something funny, don’t be afraid to retweet it or share it.
Corporate Branding through Social Media
Online Branding for Companies in San Diego CA Internet Marketing Company
We can provide a top internet marketing company by developing a marketing practice by creating a name, symbol or design that identifies and differentiates your product or business from your competition. An effective brand strategy gives you a major edge in increasingly competitive markets online. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website packaging and promotional materials all of which should integrate your logo to communicate your brand.
Your brand strategy:
This is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allow you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?